[00:00:01] Speaker A: Did you know that the pet care industry is a billion dollar industry and it is continuously growing? But are the people who care for your pets growing as well?
I'm Dara Forleo and on the business of pet care we are going to talk about what really goes on behind the scenes of those grooming tables, those daycare walls and those social media filters.
Welcome to the business of pet care where we are exploring the people and the innovations that are shaping the future of animal care. I'm your host, Dara Forleo and today we are talking about one of the most emotionally charged and probably one of the most misunderstood topics in veterinary medicine and that is pricing. And as pet parents, pet owners, anybody, we often often really do feel blindsided by costs while clients are navigating these complex and case dependent care that just can't be priced like going to get your hair cut or getting your dog groomed or dropping your dog off for boarding or daycare.
Our guest today, or my guest today, which I'm really excited is Pietro Cabello. Did I say that right?
[00:01:29] Speaker B: Exactly.
[00:01:31] Speaker A: He is working at this, he's really doing this some really interesting and neat technology to really help almost bridge that gap for trust. And Pietro is the founder of a company called Fair Vet and he is helping pet families understand what goes into veterinary pricing and, and helps clients communicate costs or I'm sorry, helps the clinics communicate all these costs more clearly and responsibly. Pietro, welcome. Thank you so much again for being on the show. How do you feel today?
[00:02:14] Speaker B: Thank you, thank you, thank you for having me. Dara, such a pleasure coming in the show and talking about what we're doing with Faravet, which is a game changer in the pet space.
[00:02:27] Speaker A: Absolutely.
[00:02:29] Speaker B: Thank you. Thank you.
[00:02:31] Speaker A: You know, I know I have multiples. You're going to see them going across here, cats and a few dogs here underneath my feet. But there really is a lot of confusion that goes on.
And I know, I mean it's medical, it's hard to not have and know that this is going to be a high ticket cost especially with things that happen a lot. Acls. I mean that, that's probably, I know one of my, one of the, my team members, her, her dog ACL tear like that $7,000 just to, to get that going.
You know how, what is it that you're doing? What have you created? What, what is this?
This. Tell us about your platform. Tell me about Fairbat.
[00:03:26] Speaker B: So Fairvet, it's the first find and compare price for veterinary services.
So what we're doing basically is we are creating that transparency in the pet care which hasn't existed for the past thousands of years. Right.
Any pet parents that wants to go to a vet, either for an emergency or just for regular visit, they don't know what to expect and how the cost is break down. So basically we created this platform to get the pet parents more informed, not only on the cost, and we want them to get really knowledgeable on what's included in the cost. Right.
So that's why we created this platform. Basically.
[00:04:16] Speaker A: I want to go back just a bit because I kind of want to know a little about you. How did you get into this? What, what made you.
Are you a vet?
[00:04:26] Speaker B: No, I'm a pet parent myself.
[00:04:29] Speaker A: Okay. I just, just wanted to see where this, how this came, you know?
[00:04:35] Speaker B: Yeah. So it came from a personal situation just like any pet parents.
An unexpected vet bill can happen any single day.
And it happened to me on a random day. My dog was feeling sick.
[00:04:52] Speaker A: Out.
[00:04:52] Speaker B: I, I went to an emergency vet, found out that he swallowed a foreign object.
[00:04:56] Speaker A: Okay.
Was it a lab?
[00:05:01] Speaker B: No. I have a small tiny dog, a miniature pincher.
[00:05:06] Speaker A: Oh, King, he's.
[00:05:08] Speaker B: Yeah.
[00:05:09] Speaker A: So they got, I got three Chihuahuas, so.
[00:05:12] Speaker B: Oh my God. So you know the struggle sometimes he loves to eat, right?
[00:05:17] Speaker A: Yep.
[00:05:17] Speaker B: So.
[00:05:18] Speaker A: And it's usually a piece of fluff or something torn off a squeaky toy. They.
[00:05:23] Speaker B: Yes.
[00:05:23] Speaker A: It gets lodged and I, I didn't.
[00:05:27] Speaker B: Really know because he loves eating. He wasn't eating that day, so something was definitely wrong. He loves to eat.
When we got there, started doing some tests, ran some test, X ray, blood test.
They finally found out that he had a foreign object.
So they told me the surgery would cost $5,000.
Imagine just a random day getting this bed bill out of nowhere. So I was like the, the vet told me I had 24 hours to make a decision because he told me that the way his health was going that maybe we have less than 24 hours to live if I did not decide to do the surgery.
[00:06:14] Speaker A: Yeah.
[00:06:14] Speaker B: So I went back home, started doing some research and it was kind of hard. So I went to some. A few website find that and I was reading the only way you can price compare was through the phone or in person. Okay. So I was like, oh, that's kind of hard at the moment calling every vet clinic just to get a quote.
[00:06:38] Speaker A: Right.
[00:06:38] Speaker B: And.
[00:06:39] Speaker A: And you're in an emotional state.
[00:06:41] Speaker B: Exactly, exactly. Plus you have that 24 hours clock that.
[00:06:47] Speaker A: Yeah.
[00:06:47] Speaker B: That's going down and you are trying to find a solution.
So started calling different vets the line. Sometimes the line were busy. Sometimes some vets didn't even want to give me an estimate, even if I.
[00:07:04] Speaker A: Were seeing the pet. Because now they want to see the pet too.
[00:07:07] Speaker B: Exactly. So I was lucky enough, I will say 12 to 13 hours after, to find one clinic that called the same surgery at fifteen hundred dollars.
[00:07:20] Speaker A: Wow, That's a huge difference.
[00:07:23] Speaker B: That's a huge difference. So that's when I was like, okay, something is wrong here.
And then I really started doing some. Some digging, and then I found out that millions of pet parents were going through the same situation as I was.
[00:07:38] Speaker A: Yeah. Let me ask you this. When. And. And you don't. If it's too. You don't have to answer, but. And you don't have to answer. If you ask a question, like, just back off there.
But when that happens and you call the other clinic that now has your dog or did she come home with you or he come home with you?
[00:07:59] Speaker B: He came home with me.
So they. They gave me some medications. Okay. Just to ease the pain.
[00:08:07] Speaker A: Gotcha. Okay.
[00:08:08] Speaker B: Yeah.
[00:08:08] Speaker A: So that. That kind of answers the question. You didn't have to go back, get the dog or get your pet out and then go to another.
[00:08:16] Speaker B: So I paid already for the X ray, blood test, the multiple stuff that was done.
[00:08:24] Speaker A: Okay.
[00:08:24] Speaker B: So I had that extra bed that was coming, which was around. The vet bill that I got was around $900 already. And I had that extra. That bill that was coming in if I had to. If I decided to go with the surgery.
[00:08:41] Speaker A: I got you. So then were you able to call them? And they transferred the records.
[00:08:46] Speaker B: So I had my estimate already.
So I had my estimate. So I just bought the estimate to the next clinic that I went.
[00:08:55] Speaker A: But I mean, the records, the blood records that they did, that, everything.
[00:08:59] Speaker B: Yeah. So, yeah, I had it. I had.
They gave me all. Because I told them if I'm going to try to find something that better suits my budget at the current moment.
[00:09:09] Speaker A: Yeah.
[00:09:09] Speaker B: And so they. They provide me with everything. And they just told me that 24 hours. I should make a decision very fast.
[00:09:19] Speaker A: Yeah. Yeah. I mean, I. I know what that is. Like you have.
We had last year, two years ago.
Two years now, you know, male cats, they have. They are prone to crystals, urinary crystals.
[00:09:36] Speaker B: Okay.
[00:09:36] Speaker A: And that is a harsh surgery. But you have minute. You don't have time to be able to go if you know it's happening. And you got to take them to the emergency clinic, even if you don't know by the Time you get to them, to the clinic, it's like, no, you need to make a decision, like, now. No, you don't have a choice to do that.
If. If it's on a weekend and the vet clinics aren't open past noon on Saturdays, then you got the emergency clinic and you're trying to get to the emergency clinic.
[00:10:09] Speaker B: It's hard.
[00:10:11] Speaker A: I just. I'm wrapping my head around it from a pet owner's perspective and a business owner's perspective of that as well in the pet industry.
And just see, it's. Where. Where are you located? Is this like a global or.
[00:10:30] Speaker B: So we. I'm based in Montreal, Canada.
[00:10:34] Speaker A: That's what I thought.
[00:10:34] Speaker B: But we are in the U.S. mostly in the U.S. okay. That's where we have our data and we have some information here in Canada and as well in the uk.
So we are trying to grow as fast as possible to get as much data on each city in the world just to provide that aid to pet parents that.
That really want us to. To be in their city. But we can be in every city at once for the current moment. But we are mostly focused in the US right now.
[00:11:12] Speaker A: Okay, that's really good to know. Just trying to figure that out.
So this is a specific site for pet owners?
[00:11:22] Speaker B: Yeah.
[00:11:25] Speaker A: How.
I mean, yeah, we kind of talked about.
[00:11:31] Speaker B: How.
[00:11:32] Speaker A: How has it been? How long have you been launched? What's. What's been your response so far? How does that work? Is it a subscription? Like, what does that look like?
[00:11:42] Speaker B: So we are a mobile app.
A mobile app. So people download the app and then they get access directly to cost. Right. So it's a geolocation.
So you can decide, okay, I want to use my geolocation or use a specific address to find out what's around me. The way we did it, it's almost like easy as booking a hotel or booking Airbnb somewhere. Right. So you just choose what. Whichever service that you're looking for, and then it's going to filter and find what's in your area and give you the cost in your area and in the platform itself, we also have FairVet AI, which is a discussion directly through AI, where you ask an AI a question and then the AI filters with your budget.
[00:12:36] Speaker A: Gotcha. Okay. How are the vets receiving this?
[00:12:41] Speaker B: So at first, I will say, at first it was a shocker. Right.
[00:12:48] Speaker A: Because it was for them.
[00:12:51] Speaker B: Yeah, a shocker. And some vets were pushing back on, especially coming from a pet parent, a knowledge of things. Right. Yeah. Not really being an expert on the vet side of things is it was just that what I was explaining to vets is I'm not trying to start a war or what I'm trying to do is basically bridging that gap of transparency. Right. Because right now vets are getting a lot of bad rep out in the media out. People are saying, okay, it's the fault of vets, but it's not. I wouldn't say it's the fault of vets. It's just things are going up. Right. That's inflation. It's everywhere right now.
[00:13:41] Speaker A: Everything is going up.
[00:13:42] Speaker B: They have, everything is going up.
[00:13:44] Speaker A: Huge, huge overhead.
Any medical facility, they have huge amounts of education and, and debt on top of that coming out of school and the hours and the years that they have put in and, and that, that in itself right there, we, we forget that.
[00:14:10] Speaker B: Yeah, yeah, truly. And what I was just trying to do is basically helping them by creating price transparency. It's basically, it creates less stress for the pet parent and even for the vets, just having a pet parent that doesn't have the budget to go to their specific clinic, they can decide to go to a different one just by getting more clarity on it.
[00:14:39] Speaker A: Yeah, yeah, that it's a good thing. It's definitely needed. People have to have to understand that they can price shop. There are a lot of different ways to be able to get, get that and get the information that they need. But it's the emergencies that really are the, the damaging parts.
[00:15:00] Speaker B: Exactly, exactly.
That's, that's truly what's happening. A lot of emergencies going on and yeah, that's what we're doing. It's basically just creating that clarity, especially for emergency situations.
[00:15:18] Speaker A: Yeah, we're going to come back. Got to take a break.
We are going to up next talk about that AI aspect of everything that we started to get into and that ethical line between that education and even some diagnosing there. So give us a few minutes and we will be right back.
[00:15:42] Speaker B: Thank you.
[00:15:59] Speaker A: Welcome back to the business of pet care. Want more of what you're watching? Stay connected to the business of pet care and every NOW Media TV favorite live or on demand.
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And I am super excited to be here with Pietro Cabella talking about how Farevet uses AI to really provide this cost guidance without crossing into any type of medical diagnostics.
The problem that we are talking about here and the problem that was really being faced and everything with AI, how to use it responsibly. Right. Pet owners need that financial clarification, but medical decisions, you know, they got to remain with that licensed professional.
So, Pietro, what do we do about this? How are you doing this? What exactly is being estimated? What does that mean? What does that look like?
[00:17:22] Speaker B: Perfect. So we have two components when it comes to AI in our platform. So we have one, which is called fervent AI, which is a conversation with an AI.
For example, your dog is vomiting blood. Let's see. And then you have $300. Right.
So you go and write the AI. Okay, this is what.
My dog is vomiting blood since the morning. I don't know what to do. I have $300 and the furthest I can go is 10 miles from my, from my house. And then the AI, what the AI does, it's going to filter your area and then it's going to recommend a vet clinic.
So we are not giving any diagnostic, but we are saying, okay, this may be an emergency because your dog is vomiting.
[00:18:24] Speaker A: Vomiting.
[00:18:25] Speaker B: This is, this is the clinic that we were able to find for an emergency, let's say an exam at a hundred dollars just so that you're still in your budget. And the vet may ask for a blood test, an X ray, and so on and so forth. And then you get the cost estimate for your area on each of the services that may be required. But we do offer a specific clinic as the answer. So we offer, okay, this is the specific clinic that we were able to find you for your budget, which offers an exam at $100. Let's see.
[00:19:06] Speaker A: Okay, is so just out of curiosity, because I know having been to multiple vets, they want vet records.
[00:19:16] Speaker B: Yeah.
[00:19:16] Speaker A: So how is there any way to be able to have records? Because not everybody keeps their, their dog's medical records at home in a file just to be able to say, here you go, here's the vaccinations. This is what was just done. Our normal vet does this, but in this case.
[00:19:39] Speaker B: So for now, we are not able to. To transfer the record that stuck between the vets and the client themselves.
Because we are more into press clarity, not really into the medical record of the pet. Right.
Whenever the user comes to us, we do not have that much information on their past health or past behavior. We only have on what's going on right now and what type of services that they need at the current moment. That's really what we are treating. But one of the things as well, I wanted to add that we do with AI is cost breakdown, event bill or a vet estimate. Right. Sometimes pet parents, they receive a vet estimate or a vet bill and they don't understand truly how it's broken down, what's needed and what's, what's included or what you can exclude right.
During the process without giving any medical advice. So we just break down, okay, this is how your vet bill is break down with the explanation. This is something that you can ask your vet if it's truly needed at the current moment because of its X, Y.
[00:21:10] Speaker A: That's huge. Just to be able to say because there are a lot of this, this and this and to be able to have that. Do we really need this?
[00:21:21] Speaker B: Yeah.
[00:21:21] Speaker A: This really necessary or can we skip this cost?
What is, what's our bare minimum? And I know when we've had again, lots of animals in the past, head to the emergency clinic.
And I will say emergency clinics are really, at least in, in my experiences have been really good about going, this is the bare minimum of what it's going to cost. This is what it could be.
Yeah, we are going to where, where's your comfort level? Where, where are you comfortable at? Because anything above this will call first and they, any, any emergency clinic I've been to, they have always, always done that. But then I guess you see that and go, oh my God, $3,000. Like that's the bare minimum.
[00:22:15] Speaker B: Minimum.
Exactly.
[00:22:17] Speaker A: Minimum.
[00:22:18] Speaker B: That's where we want pet parents before leaving the house is to get that clarity way before arriving at the vet clinic. Because when you arrive at a vet clinic, I don't know how, how many miles you drove from your property to.
[00:22:39] Speaker A: The vet hours, wherever the.
[00:22:42] Speaker B: Exactly. So you can be running around a different vet clinics just to find the proper cost, your starting cost that you were wishing to have. Right?
[00:22:53] Speaker A: Yeah.
[00:22:53] Speaker B: It's better that you make that decision because it's a quick decision because especially when it's emergency, you want to do it very quick. You want a quick decision. Okay, this is, this is around my, my budget, the lowest and the highest that I want.
[00:23:13] Speaker A: It makes. That's, that's a nice peace of mind to be able to have something at least going in with an expectation of this is what it could be, this is what it may be, this is what I'm looking at. And to have those options.
How long did it take you to put all this information into an AI to, to get this going. What, what, what was the, besides your inspiration of having to do something like this, that's a lengthy process. How long has it taken you to prepare for this?
[00:23:49] Speaker B: So it was a lengthy process.
It took me three years building this, this product because of course not having that experience. Right.
[00:24:04] Speaker A: Yeah.
[00:24:05] Speaker B: I had to learn that language, the language I had to learn knowing how a vet estimate and knowing how to place a cost, knowing how to add included excluded in a vet bill.
So three years because there weren't any platform that looks like Fair Vet. So I had to imagine it myself and created the way I think will benefit pet parents.
So it took a while. It took a while, but it was all worth it. Now that I'm receiving messages from pet parents all around North America just getting feedback from them. Thank you for creating this platform. So yeah, it was worth it.
[00:25:00] Speaker A: That's amazing that it's such a huge.
There's definitely a need for this and yeah, and doing this.
I'm going to ask really quick, where can, so can clinics send in information to you to help with this onboarding or how can people reach you? How can they. So yeah, where can they find Fairvet?
[00:25:26] Speaker B: So you can find Favet on FairVet.com and yes, when it comes to clinics, we already have clinics that are claiming their business and are working with us in price transparency. So basically you can go on further and claim your clinic and manage it on the vet side of the platform.
So yes, we do have now vets that are into price transparency and want people to enjoy more price, more clarity when it comes to booking. So we do have vets right now in the platform as well.
[00:26:04] Speaker A: Great, that's wonderful. Well, coming up next we are going to get into those stressful moments a little bit more about the emergency care and some more into those cost shockers and what that looks like. So stay tuned and don't miss a moment.
Welcome back to the business of pet care. We are going to talk about moments when that pricing stress in those medical emergencies are colliding. And I am back with Pietro Cabella. He is founder and of Fair Vet.
And you know, emergencies fear, financial uncertainty, so much stress going on. When those littles and those four leggeds in our life, something happens and we go right to, oh my God, what do we got to do?
The decision making that we just have to do quick.
What, what's that psychologically look like? How, how is this, I mean I know we talked a little bit about, you know, this app.
So for people who are, are in this frantic emergency mode, is there something that, sorry, I got a cattail like whacking me here that like, you can set, set reminders because, you know, we get into a, into that mind and it's like, I forgot about that app. I forgot I could do that. Is there something that you do that is like, don't forget us?
[00:28:14] Speaker B: Yeah.
So one of the things that we want to be known as, we want people to use Fairvet not only for price comparison, clarity, we want them. We have a community page where we want people to help each other out, have those conversations. So we already have users that are having conversation on different topics, pet insurance, anything that's going on with their pet, basically they can ask the community. And one of the major things as well is we have a page called Deals. Right.
And one thing that we noticed is that there wasn't any platform dedicated to show pet parents different deals around vet clinics. Right. A lot of vets are offering first free visit, 30 off your first dental clinic.
Exactly. So we have all of that in Fairbank as well. So that's why we don't want people just to use us for an emergency. Right. We want people to use us as well, just to search regular, regular deals and access to regular care and access to even pet insurance. Because we also are working to get pet parents better discounts on pet insurance and more.
And today we also announced a grant, a financial grant for that emergency that we just partner up with that are going to be directly in the platform for pet parents to fill out and they can provide a grant.
[00:30:07] Speaker A: Oh, that's great.
So that's really good. Stop biting.
He's my biter too.
He's been more and more like, ooh, what are you doing tonight, mom, you're on the show. Can I help?
[00:30:23] Speaker B: He wants to be there as well.
[00:30:26] Speaker A: Yes. I'm getting whacked here.
So leading into you said about the insurance, I would imagine that having something like this, I mean, the pet insurance companies are probably going to be like, score, because this would really help them reduce costs. Also, if they're insuring these that are having this kind of a potential emergency or even like we said that those ACLs, I mean, that is such a common, common with the torn ligaments for these active dogs that it happens so frequently. I would imagine that you're kind of, you must be kind of looking at these insurance companies going, hey, guys.
[00:31:16] Speaker B: Yes, that's.
Those are the companies that we want to work with and are in good conversation with a different type of pet insurance.
We are looking to ways how we can help them.
Same way they can help us with growing Fair Vet and putting it out there putting the word about more price clarity because they do have partnerships with different vets and they can be that partner that can get us more smoothly with the vets.
[00:32:02] Speaker A: Interesting. So just in all of your, your research and everything, what, what are the three most common of. Do. Do you see three? Three that are like. This happens constantly. This is what I'm constantly seeing. People searching for prices on this particular injury, this particular emergency.
[00:32:28] Speaker B: That's a good question. Let me just think about it right now.
[00:32:34] Speaker A: Sorry. We can come back to it.
[00:32:36] Speaker B: Yeah, that's a good question. Because we have different inquiries and I didn't really check on which one is the most common that we've been receiving. So I have to think about it. Maybe we can come back.
[00:32:50] Speaker A: Oh, yeah, no, that's all right. I, I just something to think about because so I think about things in terms coming from the grooming industry of injuries that happen in a grooming shop that go unnoticed because people don't under, you know, that maybe a piece of equipment was used wrong. They. You'd be amazed how many just a nick, a slit, you know, anything and what that looks like and who, how that goes. So that could be another. Sorry. Giving you ideas here of little other things to keep in mind. Coming up, what's something that a pet owner can really do to start planning for this, to think about this in long term. Do you have ways to help them inside the app as people are coming in and being part of that community?
Is there. Do you have training classes in there? Do you have something to help them?
I'm going to say vets or.
[00:34:00] Speaker B: Yeah. So one of the things, first of all, that we are launching, it's an education hub this month just to give more education out there. Right. About the importance of, for example, dental cleaning. Right.
Which can lead to other different health issues.
Right.
And one of the things as well that we are adding, it's more details. So I was talking with a vet and he was the one helping me understand, okay.
What are the things that need to be out there for the pet parents to understand the difference in cost? Right. Because sometimes we as pet parents, we only see the cost.
But we have to understand that some clinics are certified. There's a board certified surgeon. Yeah, right. That's doing the, the surgery. Right. That's maybe why it cost more.
So those are the things that we want to highlight. Right.
Those type of things that people have to understand because we don't want people just to think as a fervent being.
We want to send every pet Parent to the lowest vet. That's not what we are trying to do, right. We really want people to get that clarity on cost, on details, on who's doing it, what type of clinic that they're dealing with. It's all type of transparency and that's when you get, okay, this is why it costs this much, right?
Because the, the, the, the, the reason we're not here to point fingers, right. As I always say, we know a difference between going to eat at McDonald's versus a fancy restaurant, right? You can, you can compare it. This service, this is chef in a fancy restaurant. So it's not that the fancy restaurant because it's expensive, that it's, they are stealing your money. That's not what we, we're trying to say. It's. You just have to get those details and understand what's in for the money that you're spending as well.
[00:36:27] Speaker A: That's, that's so good. It's good to know that too. And that for everyone listening and going to soon download your app, you know. So we are going to take another break because this leads up into our final segment and put how this transparency is going to start building that trust between everyone involved, your platform, the vets and the owners.
So stay tuned. We will be right back.
[00:36:57] Speaker B: Thank you.
[00:37:24] Speaker A: Welcome back to the business of pet care.
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Now Media TV is available 24 7. So the stories you care about and the topics you want to listen to are always within reach. And, and I am back with Pietro and this is our final segment in the business of pet care this week. We have been talking about all kinds of stuff today about this really cool new app and we're going to get into this pricing transparency and how you said it earlier, it's not about being cheap. It is about building trust between everybody included in this situation. The animals, the owners and the clinics.
So the pricing alone is.
It's about the predictability and the communication and just being informed. What difference is. Pietro, welcome back. What difference between.
Go a little bit deeper into that. We said that cheap. Clear.
How do you prevent this, this overlay?
[00:38:57] Speaker B: Yeah, how do we prevent basically this overlay?
It's just because when you open the app, we do not price it by what's the lowest cost around you. Right. We just show you what's around you.
[00:39:17] Speaker A: So that includes everything. So I Can see Sally's vet clinic over here is going to charge about this price because these are, these are not set in stone, but we're talking a good guesstimate.
[00:39:34] Speaker B: Yeah. So the way we do it is if we get it from the source, directly from the source, either the vet or the vet website, that's how we quote it. So we code it as an exact cost.
So that's 100% from the source itself. And if it's an estimate or an average cost or starting cost, that's when we get it from a vet bill that has been provided from one of our users.
That's how usually see it. And one of the things that I always say is that even a starting cost or an estimated cost, whenever. Let's just give an example. You're searching for rabies vaccine, you're going to see a difference. Right.
Sometimes even for rabies vaccine, you can see a jump of $50. Yeah, right.
[00:40:26] Speaker A: Yeah. Depending on where.
[00:40:28] Speaker B: Depending on where you at.
[00:40:31] Speaker A: Yeah.
[00:40:32] Speaker B: So clinic can vary as much as 300% in the same city.
So imagine how just playing around with the platform and seeing all those costs. As I said earlier in the previous state segment was that we do understand there's a cost. Right. People are going to look, okay, which one is the cheapest or which one offers this. As my conversation with pet parents, I truly understood that pet parents are not always looking for the cheapest, but they are looking for. For what's in their budget at the current moment.
[00:41:13] Speaker A: That leads into my. Great. The next question I was going to ask you that leads in great to it. How do you handle when the lowest price may not be the best fit?
[00:41:25] Speaker B: So the.
If the lowest price, it's not the best fit.
Which is.
[00:41:33] Speaker A: No, I mean that. That's the thing too is you don't we really know unless they're calling ahead or tech support.
[00:41:43] Speaker B: It's the thing is sometimes people get frustrated, right. That we don't have information in their town or sometimes it's a rural place.
That's the reality of things. Right?
[00:41:57] Speaker A: Yeah.
[00:41:58] Speaker B: We wish that all the vets who call us and provide all the data. Right. So we do understand that we won't be able to satisfy every single pet parent in the world. Right.
There will be things that won't be in your budget. Right.
Because we have something called get a better quote. Right. Where people are submit their quote and they want us to find a different clinic that can, that has, that can offer better quote or that same service.
But sometimes one of the things that we always Say to pet parents is that if it's unrealistic, we can't do anything about it. Right.
Even if you submit a quote for a dental cleaning and you're hoping to pay less than a hundred dollars less, that's just an example.
It's impossible. Right.
You have to be realistic on what you're searching for or you have to drive way further. So you have to go to the next city or go 100 miles away or even more. Right. If you really want to, to pay the, the in your budget, what you want to expect in your budget.
[00:43:17] Speaker A: Yeah, that, that's a good, good segment. You know, it's just, it's, it's hard for people to.
Again, that emergency side is different, but when they're just kind of price shopping for other things like that, that makes it a little tricky. So keeping that, those misunderstandings a little more clear and a little more open for them.
[00:43:45] Speaker B: Yeah.
[00:43:47] Speaker A: So clinics, what, what, what are they, what are they reacting to the most? What are you seeing from them? When, when are they calling you? Are they reaching out to you?
[00:44:01] Speaker B: So the, the ones that I've been in contact with, and right now one of the things as well is we are growing our team with vets to help us really understand what's needed for the vets to, to be more understand, understandable on what we're doing. So usually some vets, they do understand what we're doing. Right.
One of the vets that I can even call him a friend, we met through conferences, he came to me and the first thing that he told me, he told me it was about time someone did. Apart from coming from a vet. Right. Not even a pet parent.
That was such a powerful moment for me because he told me this is what pet parents need. And one of the vet as well that I was talking to, he told me that one of the things that he's scared of is that he doesn't want owning a pet being only for the rich.
Because pets, they are for everyone, right?
[00:45:18] Speaker A: They are, yeah. And there's so many out there that need homes.
[00:45:21] Speaker B: Exactly.
[00:45:22] Speaker A: And which is why we have six.
[00:45:25] Speaker B: Exactly. So we want people. Because pet parents right now are not going to, to vets. Right.
Are pushing their appointments. Right. When it comes to data, it used to be 12 months, now it's going over 18 months. Right. And pet insurance are, are noticing that people are doing less claims. Right? Less claim. I was having a conversation with people in the industry and they were telling me that they feel that there's less claim right now because people are pushing their vet visit and one of the things they are scared of is that pushing your regular vet routine visit can lead to more claims that are expensive whenever your pet gets really sick. Right?
[00:46:15] Speaker A: Yeah.
[00:46:16] Speaker B: So yeah, when it comes to vets, pet insurance people in the industry, we did get a lot of good feedback from the people that came and saw us and told us about the impact that what we're doing. Because yes, I feel that a lot of that they feel, they feel it for pet parents especially. Right.
They can feel it in a room where pet parents, they don't have the budget to take care of the pets that's laying down there.
So I think it's something that we all have to work together.
Private is just one of the platform that's trying to help. Right.
[00:46:58] Speaker A: Okay.
[00:46:58] Speaker B: It's different platform coming together and then I think we'll be able to, to do something and make a change on what's going on.
[00:47:07] Speaker A: Right now you're making changes, that is for sure.
[00:47:11] Speaker B: Thank you.
[00:47:12] Speaker A: It's good changes and I agree it does need to be something that's out there and people need to know about this. I'm going to ask one more time, how can people find you? How can vets find you?
How can they get involved?
[00:47:26] Speaker B: So there's, the only way they can find me is through fairvet.com there's, you can, you can see the, the email to write us. If it's press, it can send us an
[email protected] our email is infoheravet.com and other than that, you can always Find me on LinkedIn. Always open to chat.
Yeah, exactly. So.
Or you can download the app. I read and pet parents, they send me a lot of, of emails and I do read all of them. Right. I can answer all of them but I do read and tell my team to answer or get feedback on how we can improve what we are doing. So yes, we are open to anyone. Right. The thing is we want to create real access and make real change in the pet space. That's what we really want.
[00:48:40] Speaker A: You are doing amazing at that.
I, I'm, I'm thrilled to meet you. Thank you so much for coming on, talking about this, Karen. Enough to do that and showing that it isn't about the discounts, it's not about this, this like you said, being cheap. It's about the, the dignity and, and the trust that you are creating across the, the board for everyone who is involved. Hey, to everyone out there watching, you know what informed pet parents and communicative clinics this just does nothing but create stronger relationships and. And better care for and better outcomes for the creatures that we so love. And, you know, we're here because we're all here for the animals. This has been the business of pet care. I have been with Pietro today of Fair Vet, and I am Dara Forleo. Thank you so much for tuning in and joining us, and I look forward to seeing you next week.
